Sunday, May 4, 2008

HEMA , a Company With Humor

HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands. HEMA also has stores in Belgium, Luxemburg, and Germany. In June of this year, HEMA was sold to British investment company, Lion Capital.

Take a look at HEMA's product page.
You can't order anything and it's in Dutch, but just wait a
couple of seconds and watch their products. Turn on your audio.

Talk about effective and creative advertising!

When a friend of mine was in the US, he said that he can't wait for the advertisement to start, as they are all so funny and creative, better than watching the movies!

Enjoy and get creative!

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